You Had One Job! Packaging Designs That'll Crack You Up

3. "Bigger Size, Better Value"

Here's another caution not to trust everything you observe at face value, particularly in a supermarket. As you can see below, that is not always the case even if the bottle states "better value." In this case, the buyer rapidly found that the purchased good did not really provide better value for their money. Although the packaging may be bigger, closer scrutiny reveals that the real quantity or quality of the good might not support the higher price. Consumers should always study the fine print and analyse the actual contents instead of depending just on marketing claims since this situation is a vital lesson for them. Many customers fall victim to these strategies since they think they are receiving a bargain while in fact they are not. This encounter might cause dissatisfaction and disappointment if consumers believe the marketing techniques used by companies are dishonest. Customers must so remain alert and informed to make purchases that really offer value. This scenario highlights the need of customer knowledge and awareness in negotiating the sometimes misleading environment of product promotion.