You Had One Job! Packaging Designs That'll Crack You Up

4. The Bucket Half Full

Though it could take some time for you to understand what is going here, once you do, you will most likely be utterly stunned and somewhat furious. The buyer detailed it, saying, "to make this bucket of construction set look full, they put a paper cone inside with some construction pieces printed on it to make it less noticeable." This brilliant but dishonest ploy gives customers the impression of a full bucket, therefore guiding them into believing they are obtaining a whole set. Using a paper cone to cover space is not only clever but also unfair to consumers expecting a real good. Such behaviours might cause emotions of betrayal, particularly in cases when consumers pay more for what they consider to be a complete set. Seeing companies turn to these strategies depresses me since they erodes consumer loyalty and confidence. This circumstance reminds us sharply that not everything promoted as "full" or "complete" really is, which calls consumers to approach their purchases with a cautious eye. Such dishonesty can have emotional effects that last long and emphasises the necessity of more responsibility in product promotion.